November 14, 2024
British Fitness Tech Startup Coopah Secures £1.5m in Seed Funding To Expand its AI-Powered Run Coaching App
London, England, United Kingdom –
Coopah, a run coaching app providing instant, personalized training plans for any event—has announced the close of a £1.5 million seed funding round. The round, led by Active Partners and Redrice Ventures, included participation from Amrock Ventures, Tom Singh (Rianta Capital), renowned athlete investor Alistair Brownlee MBE, and athletics super agent Ricky Simms. Completed on November 13, 2024, this funding will enable Coopah to advance its AI-powered coaching platform and extend its reach to runners globally.
About Coopah
Coopah was founded in 2020 by Dan Strang and Pete Cooper with the mission to make personalized run coaching accessible and engaging. Inspired by Cooper’s personal journey to embrace running as a means to improve mental health, the startup has developed an app that uses artificial intelligence to create tailored training plans, deliver real-time workout feedback, and foster a supportive running community. The app’s goal is to help new runners establish consistent habits while aiding seasoned athletes in achieving personal bests.
Purpose of financing
The fresh capital injection will be directed towards scaling Coopah’s marketing efforts and further advancing its AI technology to deliver smarter, adaptive coaching experiences. By making its platform more intuitive and social, Coopah aims to break down barriers that often deter people from taking up running, such as generic online plans or the cost and exclusivity of private coaching. Coopah also plans to expand its reach through new partnerships and marketing channels.
CEO’s Insights
Dan Strang, CEO and co-founder of Coopah, shared his vision:
“Coopah’s mission is to make the benefits of running accessible to all. With the backing of these strategic investors, we’re excited to invest in growth channels that will connect Coopah with the global running community. Gareth’s passion for our mission and his expertise in scaling sports apps make him an invaluable asset to our leadership team.”
Investors' Perspective
Jonathan Heilbron of Redrice Ventures stated:
“The Coopah team has created a fantastic platform that blends personalization with a community-driven approach. This investment marks the start of a marathon journey for Coopah’s growth.”
Courtney Sawatzke, investor at Active Partners’, added:
“Coopah’s innovative approach to combining mental wellness with physical fitness sets it apart. We’re thrilled to support Coopah in expanding its unique coaching and community offerings to a broader audience.”
Look Ahead
With a rapidly growing user base and positive reviews, Coopah is positioned to capture an expanding market for digital fitness solutions that prioritize accessibility and mental health. The company's upcoming initiatives include advancing its subscription model, currently priced at £79.99 annually or £14.99 per month, which provides users access to customized training programs, progress tracking, 24/7 coach support, and a vibrant social community.
As it eyes a future of sustained growth, Coopah is well-placed to capitalize on the increasing demand for health-focused apps and AI-driven fitness solutions that cater to the diverse needs of today’s runners.
For more information, visit Coopah on LinkedIn