Seed Startup Fundraising: The Ultimate 101 guide every founder needs

Seed Startup Fundraising: The Ultimate 101 guide every founder needs


For entrepreneurs and startup founders, funding is a crucial factor in the early stages of their business. Startups require external funding to purchase equipment, rent offices, hire staff, and, most importantly, to grow. This initial capital or the first stage funding is known as "seed" capital.

Here's a brief guide to seed Fundraising for startup founders on raising the essential seed funds to launch their company.

What is Seed Capital?

Seed capital, also known as seed funding, is the initial capital that a startup company raises to help them get off the ground and forms the establishment base for a firm. It is typically used to cover expenses such as product development, market research, and early-stage marketing efforts. In exchange for their investment, seed investors typically receive equity in the startup.

How to get your startup ready for seed investment

Getting your startup ready for seed investment is a challenging task. However, with these clearly defined steps, your firm roots are ready to grow into a plant. Consider the steps mentioned below.

  • 1. Develop a clear business plan: The firm origin begins with a solid business plan. It should outline your business idea, target market, and growth potential, as well as financial projections.
  • 2. Build a strong team: A strong team is a core aspect of any business. It provides the firm with the skills and experience needed to execute the business plan.
  • 3. Create a prototype or MVP: Having a working prototype or minimum viable product (MVP) can demonstrate your idea's potential and give investors confidence in your ability to deliver.
  • 4. Conduct market research: Outline the stats about the target market, its size, and potential demand for your product or service. It further aids the seed startups to validate their idea and give investors confidence in your business.
  • 5. Establish a network: Building relationships with potential investors, industry peers, and mentors can help you gain valuable insights and connections.
  • 6. Outline a clear use of funds: Investors want to see that you have a plan for how you will use the capital they invest. Be transparent about how you plan to allocate the funds and what milestones you hope to achieve.

Following these steps increase a firm's chances of securing the capital required to launch and grow the business.

Where and How to Find the seed for your startup?

There are several sources for a founder to obtain seed funding that aids at the beginning of a firm. These are -

1. Friends and family: This is often the first source of funding for many startups. A founder can approach friends and family members who believe in the idea and are willing to invest in the business.

2. Angel VCs: Angel investors are high-net-worth individuals who invest in early-stage startups. They often provide seed capital in exchange for equity in the company.

3. Venture capital firms: Venture capital firms provide seed funding to startups with high-growth potential. They typically invest larger amounts of money than angel investors and may require a significant equity stake in your company.

  • ● List of Pre-Seed VCs and Investors in Germany, Switzerland, and Austria
    • 1. Berlin Technologie Holding
    • 2. Fly Ventures
    • 3. Capnamic Ventures
    • 4. Point Nine Capital
    • 5. Cavalry Ventures
    • 6. Swisscom Ventures
    • 7. Redalpine Venture Partners
    • 8. btov Partners
    • 9. Ringier Digital Ventures
    • 10. Blue Ocean Ventures
    • 11. LocalGlobe
    • 12. Hoxton Ventures
    • 13. Kima Ventures
  • ● List of pre-seed venture capital firms and investors in Asia
    • 1. 500 Startups
    • 2. East Ventures
    • 3. Golden Gate Ventures
    • 4. SeedPlus
    • 5.Monk's Hill Ventures

4. Crowdfunding platforms: Crowdfunding platforms allow you to raise funds from a large number of people, usually in exchange for a reward or product. Popular Crowdfunding platforms are

  • ● Kickstarter
  • ● Indiegogo
  • ● GoFundMe

5. Accelerators and incubators: Accelerators and incubators provide seed funding, mentorship, and resources to startups in exchange for equity in the company.

6. Government grants: Depending on your industry or location, there may be government grants or programs that provide seed funding for startups.

Startup Schemes and Funders in 2023 for Seed Fundraising

Do's and Don'ts for Startup and seed funding

Here are some dos and don'ts to consider for seed startup funding-


  • 1. In-depth research: Research not just your business and its aspects but also potential investors and make sure they are a good fit for your business and goals.
  • 2. Prepare a solid business plan: Have a well-prepared business plan that outlines your vision, goals, and market strategy.
  • 3. Have a clear understanding of your target market: Be able to articulate who your target customers are and how you plan to reach them.
  • 4. Be realistic about your valuation: Set a reasonable valuation for your company based on market trends and comparable companies in your industry.
  • 5. Be transparent and honest: Be open and honest with potential investors about the risks and challenges associated with your business.


  • 1. Overlook due diligence: Make sure to do your own due diligence on potential investors to ensure they have a good reputation and track record.
  • 2. Overvaluation of a company: Be realistic about your company's valuation, and don't overvalue your company to the point where it turns off potential investors.
  • 3. Underestimate the importance of networking: Network with other entrepreneurs, investors, and mentors to get the advantage of association genesis, advice and support for your business.
  • 4. Ignore the legal aspects of fundraising: Consult with a lawyer to ensure that you are complying with securities regulations and protecting your intellectual property.
  • 5. Neglect your existing customers: Don't forget about your existing customers while seeking funding - keep providing great service and continue to grow your customer base.


While raising seed funding can be a challenging process, having a solid business plan, a strong network, and a compelling pitch can help increase your chances of success. Be sure to follow the steps and considerations mentioned in the above blog to secure seed startup funding.